5 Ways to Make Your Website User-Friendly

Having a user-friendly website is one of the most effective ways to keep your customers happy and coming back for more. It is essential to maintain a fast and user-friendly site so that your customers and quickly understand your website’s purpose and do not have to spend hours scrolling and searching for the information they want. You want your website to grow and attract new customers, but if your site is not user-friendly, you’re doing your business more harm than good. Here are several tips on how to make your website more user friendly:

1.    Optimize your page speed.

It is essential to make sure your website’s speed as fast as possible so that users do not have to sit and wait for the page to load. Lagging sites can be very frustrating to users, especially if they are trying to find information quickly instead of spending a significant amount of time searching and digging — no one has time for that! Users will typically click off and search elsewhere when the information they seek doesn’t appear right away. (Not to mention, once they leave your site and move on, it would almost take a miracle ever to win them back to your site.) To increase your page speed, you can take a few steps to ensure your website is operating as efficiently as possible. Try compressing your images before loading them onto your website since the image file size is one of the top reasons for a slow page speed.

2.    Use eye-catching calls to action.

You want to ensure that your customers follow visual cues to decide which content is important to them. Calls to actions (CTAs) need to be clearly marked with an action word to enable your website users to navigate your site quickly and find what they want in the location where they expect it. It is essential to use eye-catching phrases and colors to draw attention to your CTAs and direct your viewers to buy your product or service. Using phrases such as “buy now,” “learn more,” “get a free quote,” and “sign up now” are all excellent CTAs that will attract your viewers to the next step once they initially visit your site.

3.    Keep your website pages consistent.

Consistency is key when it comes to creating a website. It is necessary to use consistent colors and themes throughout your entire website and use the same format for your text. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, and photo choices should all be similar in style and used in the same manner throughout the whole site. You want to provide your users with an effortless experience and give them a visually appealing site since most of us are attracted to aesthetically pleasing content. By keeping everything consistent, you will ensure your users will always know what site they are visiting and that everything is on-brand.

4.    Include well-designed images.

Nothing is worse than visiting a website with pixilated images that are not clear and easy to see. You want to ensure your images are high quality and on-brand for the content you are portraying to your visitors. It is also important to make sure that your images are consistent with your theme and make sense and they match the other content on your site. Be sure to coordinate relevant images with your content because most people will comprehend images before reading text. Once you do this, you will notice your site’s look and feel will improve immensely.

5.    Make sure your website is mobile-friendly.

Once you have established your site on the desktop, it is essential that you make your site mobile-friendly. Consider how your site’s information will come across on small mobile screens when you are designing your desktop site. You can perform tests with Google Analytics to see whether or not your site is mobile-friendly. If it is mobile-friendly, you are good to go, but if your site fails the assessment, Google will provide steps to correct any detected issues. Once you fix your site’s non-mobile-friendly problems, you will be in a better position to edit your site further.

Overall, a good website is an essential part of owning a business. Once you establish your online content in the best possible light, your credibility will increase immensely, your visitors will understand your purpose, and users can access the tools they need to purchase your products or services. If you want to go a step further, rank your site with SCORD and see if your company is socially responsible. Once you do this, you will establish even more credibility with your customers and will be on your way to being a successful company with loyal customers.