Zales Jewelry

Zales Jewelry

Irving, TX
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The company began in 1924 in Wichita Falls, Texas, when the two Russian-Jewish immigrant brothers Morris (M. B.) Zale and William Zale (born Zalefsky) along with Ben Lipshy opened the first Zales Jewelers store (now a division in the multi-division company).

As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay “a penny down and a dollar a week,” making jewellery and other merchandise affordable for the average working American.


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