Cabela’s Inc. is a subsidiary of Bass Pro Shops, an American direct marketer and specialty retailer of outdoor recreation merchandise based in Sidney, Nebraska. Cabela’s was founded by Richard N. Cabela in 1961. Cabela’s mail-order catalogs are shipped to 50 states and 120 countries. Bass Pro Shop – BPS Direct, LLC is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise. Bass Pro Shops supports and sells merchandise for the National Audubon Society.